Writing in the Harvard Business Review a year ago, key business thinkers CK Prahalad, Ram Nidomolu and MR Rangaswami argued that sustainability is now the key driver of innovation. They commented: “In the future, only companies that make sustainability a goal will achieve competitive advantage. That means rethinking business models as well as products, technologies and processes.”
Their research across 30 large companies showed that ‘greening’ a company’s products and services became a “motherlode of organisational and technological innovations that yield both bottom-line and top-line returns” – even in the midst of a recession.
Yet there are still many challenges to managing sustainability, not least because of the vast amounts of data involved in measuring current performance and the effectiveness of any actions that are taken. Sustainability iQ has been specially developed to meet these challenges and make sustainability management an inherent part of everyday activities, turning what used to be weeks of work into just a few minutes.
Further information on this subject can be found at the Financial Times