In a highly competitive environment where consumer trust has been badly eroded those organisations that can demonstrate a genuinely responsible attitude to the way they do business will build trust and loyalty and ultimately grow their customer base.
Market research shows that:
- 58% of consumers are more likely to buy products and services from companies that mindful of their impact on society and the environment
- Consumers will spend up to 20% more on products and services that are perceived as socially or environmentally sound
At the same time, there is growing cynicism about the claims made by many companies so simply being seen to be socially responsible is not enough. It is necessary to be able to prove environmental and social credentials. This can only be achieved by taking a structured approach with genuine measurement and validation of data that will stand up to close scrutiny.